Comments on: How Emotions Affect the Taste of Wine http://lindsayronga.com/2009/09/how-subjective-is-scoring-a-wine/ Mostly ranting related to wine... Fri, 09 Jul 2010 11:25:12 -0400 http://wordpress.org/?v=2.8.2 hourly 1 By: Chris Davis http://lindsayronga.com/2009/09/how-subjective-is-scoring-a-wine/comment-page-1/#comment-131 Chris Davis Wed, 30 Sep 2009 17:06:19 +0000 http://lindsayronga.com/?p=114#comment-131 I couldn't agree with you more. I noticed this when i visited the north fork of LI for my 1 year anniversary. When i re-tasted the wines that i brought home they were not as good as i "remembered" or simply perceived at the moment. The power of persuasion, environment and the mind is extraordinary! I couldn’t agree with you more. I noticed this when i visited the north fork of LI for my 1 year anniversary. When i re-tasted the wines that i brought home they were not as good as i “remembered” or simply perceived at the moment. The power of persuasion, environment and the mind is extraordinary!

]]> By: Hello Vino http://lindsayronga.com/2009/09/how-subjective-is-scoring-a-wine/comment-page-1/#comment-130 Hello Vino Tue, 29 Sep 2009 01:57:18 +0000 http://lindsayronga.com/?p=114#comment-130 This is very interesting, and deadly accurate. There are certainly instances where the taste of the wine was enhanced by the experience... and that's a great thing. Even better, there have been times where I've tasted a wine at an event, purchased a bottle, and it tasted better when opened on a weekend night on the back patio. Love when that happens. I agree, the notes that accompany ratings/reviews are extremely important (and helpful). Aside from the context of the review, they sometimes provide some great ideas like food pairings to try or even restaurant recommendations - an added bonus. Enjoyed the post, and congrats with the recent re-launch of Corkd! - Rick from Hello Vino This is very interesting, and deadly accurate.

There are certainly instances where the taste of the wine was enhanced by the experience… and that’s a great thing. Even better, there have been times where I’ve tasted a wine at an event, purchased a bottle, and it tasted better when opened on a weekend night on the back patio. Love when that happens.

I agree, the notes that accompany ratings/reviews are extremely important (and helpful). Aside from the context of the review, they sometimes provide some great ideas like food pairings to try or even restaurant recommendations – an added bonus.

Enjoyed the post, and congrats with the recent re-launch of Corkd!

- Rick from Hello Vino

]]> By: Barret Hudson http://lindsayronga.com/2009/09/how-subjective-is-scoring-a-wine/comment-page-1/#comment-129 Barret Hudson Mon, 28 Sep 2009 19:15:41 +0000 http://lindsayronga.com/?p=114#comment-129 I definitely find this to be true and I feel that a lot of wineries, and particularly winery owners can over look this aspect of the business. Where I am from we have to charge a relatively hefty amount for local wines compared to California wines due to harder growing conditions and a general lack of competition in the growing market. Its almost impossible to find a Texas wine that is better than something coming out of California for less money. I always tried to tell people when I worked at a winery here that what we are selling is an experience of drinking wine, not the wine itself. If we were just selling wine we would be out of business. Smell (and as an extension taste) are the senses that have been most strongly linked to the memory zones in our brain, so as a winery owner or employee, if you can create an enjoyable experience in a pleasant atmosphere that is fun and exciting, people will not only want to come back to the winery but will also want to drink your wines at home, because the smells and tastes of the wines will bring back the memories of their trip to the winery. In a sense the wine becomes an anchor to a pleasant event in our memory, a way of going back an reliving it whenever we want. I definitely find this to be true and I feel that a lot of wineries, and particularly winery owners can over look this aspect of the business. Where I am from we have to charge a relatively hefty amount for local wines compared to California wines due to harder growing conditions and a general lack of competition in the growing market. Its almost impossible to find a Texas wine that is better than something coming out of California for less money. I always tried to tell people when I worked at a winery here that what we are selling is an experience of drinking wine, not the wine itself. If we were just selling wine we would be out of business. Smell (and as an extension taste) are the senses that have been most strongly linked to the memory zones in our brain, so as a winery owner or employee, if you can create an enjoyable experience in a pleasant atmosphere that is fun and exciting, people will not only want to come back to the winery but will also want to drink your wines at home, because the smells and tastes of the wines will bring back the memories of their trip to the winery. In a sense the wine becomes an anchor to a pleasant event in our memory, a way of going back an reliving it whenever we want.

]]> By: Markus Stolz http://lindsayronga.com/2009/09/how-subjective-is-scoring-a-wine/comment-page-1/#comment-128 Markus Stolz Sun, 27 Sep 2009 19:42:14 +0000 http://lindsayronga.com/?p=114#comment-128 Hi Lindsay, thanks for writing such an honest piece. Personally, I prefer writing reviews about a wine under scenario UNO. This is exactly the situation where you are only influenced by yourself, you judge and you score. At wine events where you taste north of 70 or 80 wines on a day, the experience is similar (no time for talk), but it is harder to concentrate. As far as scenarios DUO, TRES and QUATRO - fair enough, take some notes, then go ahead and retaste the wine under scenario UNO - I admit that there are times that in those cases I will score the wine in question a touch lower than on my original assesment. Which might just proof your point. Hi Lindsay,

thanks for writing such an honest piece. Personally, I prefer writing reviews about a wine under scenario UNO. This is exactly the situation where you are only influenced by yourself, you judge and you score. At wine events where you taste north of 70 or 80 wines on a day, the experience is similar (no time for talk), but it is harder to concentrate. As far as scenarios DUO, TRES and QUATRO – fair enough, take some notes, then go ahead and retaste the wine under scenario UNO – I admit that there are times that in those cases I will score the wine in question a touch lower than on my original assesment. Which might just proof your point.

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